August 28th, 2009 | 
Author: Should I be ranking for “Insurance South NJ” vs. “Insurance New Sweater”?
Example DMOZ description:
“Independent insurance agency serving South NJ with a selection of private and commercial insurance harvest. Allows online policy change requests.”
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Don’t let your DMOZ listing determine what keywords you target. Instead, consider the amount of search traffic each keyword might bring.
In your example, Overture’s keyword suggestion tool shows the following search volume (in the last 30 days) for the keywords you listed (and some alternatives):
Insurance South NJ – zero searches
New Sweater Insurance – 938 searches
new sweater manufacturer insurance – 742 searches
new sweater health insurance – 722 searches
new sweater car insurance – 5499 searches
As you can see, it would be a waste of time to focus on “Insurance South NJ” since it’s getting small or no search volume. “New Sweater Insurance” would be a far better choice, although if you find a similar term that’s even more specific that might be worthwhile as well.
Don’t overlook more specific geographical terms, such as city names within New Sweater. These may have less search volume, but they should be simpler to rank for.
I despise to be the bearer of terrible news…but, you need to treat DMOZ just like any other directory. The description is not vital in DMOZ (or any directory), the anchor text (or the keyphrases used in the hyperlink) are. These anchor text thats used with conducting link building campaigns is an vital factor when ranking high in the search engines.
Back to DMOZ, if any SEO Consultant has kept up with DMOZ they know the editors have been down for a long time. It wasn’t unti recently they brought the service back online and editors were really approving, or denying, listings again.
How terrible is DMOZ? Simply type in “corrupt DMOZ” in Google and delight in some reading. You’ll quickly see you may need a deep pocket to get listed now a days.
Keith
On Top Results, Inc.
http://www.ontopresults.com
Why dont you stay http://www.praveenkodur.com/blog/ a fantastic place for SEO, SEM, Online Marketing.
You will find answers to all questions… If dont, then please comment on my blog, you will get answers…
DMOZ is just one directory, and certainly shouldn’t be the deciding factor in what terms are most vital to your business. Analyzing the current search trends using a tool like Google’s Keyword Tool https://adwords.google.com/select/KeywordToolExternal can help you figure out which terms that are most relevant to your business get a significant amount of search traffic. We always recommend targeting most assertively the terms that have a high relative amount of monthly traffic, but have a low amount of targeting by your competition. The Keyword Tool will show you both things.
Armed with that list of terms, you can then go into the search engines and one by one try them out. The terms that return a lot of irrelevant sites, or more “generic” sites are the ones that you will have the best chances of ranking for organically if you take some serious measures to boost your website’s content and inbound links. Pay per click advertising is another approach completely with a different set of priorities when it comes to targeting specific key phrases.
In the end, what you really need is a professional marketing consultation to help you sort out exactly what your company’s goals are, and what marketing strategies are vacant to be the most likely to achieve them after implementation. Our site http://bigserp.com contains more information about setting things up yourself if that’s what you really want to do.