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In this latest edition of the LoSasso SEM Minute, online marketing specialist Mike Hernalsteen, discusses the importance of Meta tags to SEO success. Mike touches on a few of the most important tags, including the best techniques for how to handle the title tag, meta description, meta keywords, favicon, canonical tag and others. … sem seo “website optimization” “search engine marketing” “meta description” “meta keywords” favicon “canonical tag”
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www.mysecretmarketingsource.com . John 440-218-5756 blazing keywords (blazing keywords) “blazing keywords” blazingkeywords Blazing KeywordsWelcome to the Blazing Keywords Website. Our sole purpose is to help you make money using the internet as your primary advertising medium. … www.blazingkeywords.com – Cached – Similar How Do I set up my Business – Blazing KeywordsBlazing Keywords FAQs. What is Internet Marketing? What is SEM? Why do I need Search Engine Optimization or Search Engine …
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www.KeywordKing.info Ron Medlin rmedlin04@yahoo.com +1404-317-3925 Use Google Search Engine Optimization to dominate the first page of google for any keyword phrase. Google Ron Medlin speaks with Google regarding Search Engine Optimization and Marketing. PPC SEM SEO Search Engine Optimization Internet Marketing Website Analytics Google Yahoo MSN
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Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically.
Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.
SEO, or Search Engine Optimization, is the optimization of a web page in order that it ranks higher in the SERPs (Search Engine Result Pages) for specific keywords or keyword phrases. The pages that rank higher typically gain the greater amount of search engine traffic compared to pages ranked lower for the same keyword. The majority of web users click on one of the top 5 results on the first page when they complete a search. As such, the ultimate goal of any SEO (Search Engine Optimizer) is to gain one of these coveted top spots, with the number one ranking being the primary objective.
Targeting Keywords
However, a top position for any keyword won’t suffice. In order to increase your ROI, it is vital to ensure that you target the most appropriate keywords for your pages, and for your business. While generic, or very general topic keywords, may have the highest number of searches conducted in a month they are also the most competitive and typically least productive.
Competitive Keywords
The more competitive a keyword the more pages that you need to compete with in order to benefit from an SEO campaign. Many of the pages that appear at the top of the list will also be well optimized and have a powerful link profile, making it difficult to rank highly.
Improved Conversions With Targeted Keywords
General topic based keywords have also proven to have lower conversion rates compared to more specific keywords. Targeted keywords generate targeted visitors, and targeted visitors are much more likely to be active while on the pages of your website.
How Keyword Research Helps
Keyword research helps you to identify keywords that are relevant, targeted, and preferably less competitive. By finding the right blend of these factors you can minimize the time it takes to rank well, actually increase the number of visitors, and improve your conversion rates. Targeted keyword research leads to better profit opportunities and improved ROI.
Tailoring Your Keyword Research To Your Needs
Every page of a website needs to be treated as an individual project, especially in terms of marketing. Each page will usually attract different visitors in different stages of the purchasing process. Deep product pages will often catch visitors while they are at their most profitable – when they’re ready to buy. General pages and even product category pages can be used to attract more general terms, but they should still be properly researched and targeted very precisely to your target market.
Niche Keywords
Niche keywords are often talked about as being the ideal variety of keywords for a page. A niche keyword is a highly targeted, very specific keyword. It is geared towards a corner of the market in which you operate and typically has very few competing pages. Niche keywords don’t usually create much in the way of traffic but the traffic that they do create is highly targeted and very active. It attracts excellent conversion rates ensuring that you get a good return on your marketing investment.
Long Tail Keywords
Many web pages will gain visitors from natural keywords within the text. These long tail search terms again produce highly targeted visitors and while each individual term will not produce more than one or possibly two visitors over the space of the month, they do all add up. It is virtually impossible to research long tail keywords because of their infrequency, but by using popular keywords you heighten the chances of seeing more on your website.
Why Keyword Research Is Important
Keyword research is an important aspect of SEO because it helps to identify the terms that surfers use to access sites similar to yours. This, in turn, enables you to optimize the pages of your site and your link profile in order to attract those visitors. By doing so, you may also improve the number of long tail searches that lead to your site, and these product highly targeted visitors for little optimization effort.
Keyword research is the lifeblood of a search engine marketing campaign – either natural or paid search. If you don’t promote your site with the right keywords, you will waste a lot of time and money for nothing. The obvious place to start your keyword research for a pay per click campaign is the search engine’s own keyword tool. But you can go far beyond that to uncover keywords that are very effective for your business. Following are eight strategies for creating keyword lists.
1. Comb your web site for keywords. Every different way you have described your business on your site is a new keyword or set of keywords.
2. Think from your customer’s perspective. Are the words you use to describe your business really the way other people would describe it? Ask around. Whatever words people are using to search for your kind of business are the words you need to target, regardless of what terms are used in your industry. Don’t get so wrapped up in industry jargon that you end up paying for ineffective keywords.
3. Nichebot. We really like this web site. First sign up for an account. It’s free to sign up. Then type a starting keyword related to your service or product in the text box at the top of the page and hit the Search button. You can change the middle dropdown list to “Overture” to get a better idea of the actual keywords people are using to search in Yahoo!. But don’t overlook the “Word Tracker” option, which will generate a lot of keyword data.
The data will be returned with information such as the number of searches performed for each keyword, the amount of competition, and the KEI for each keyword (”KEI”, which stands for “Keyword Effectiveness Index”, is a value for the keyword based on a formula that considers the number of searches for the keyword relative to the number of directly competing web pages).
4. You can also look through your web logs for the search terms people have used on your web site or to find your web site. This is critical data that few businesses tap into. If people are already using particular keywords to find your site, then those keywords likely warrant extra promotion.
5. If you sell products, you can combine brands with attributes of the products (color, width, size, etc.) to create many specific, late buying cycle keywords. For instance, if someone is searching for “laptop computers” they are likely in an early stage of doing research in the process of purchasing a laptop computer. But if a person is searching or “HP Pavilion 15 inch laptop”, that indicates that he is further along in the buying process because he is researching a specific brand and screen size of laptop.
6. Competitors’ brand names. Most search engines’ official position on bidding on your competitors’ trademarks is that you can only do it if you are the owner of the trademark, a reseller of the company’s goods, or if you provide “substantive” information about the company. I suggest you bid on keywords that contain the brand, but don’t use the brand name in your ads.
For instance, if you were marketing a line of tennis shoes, you might want to create one generic keyword group that contained brands names such as “Nike”, “Reebok” and “Adidas”, and then write an ad targeting purchasers of tennis shoes in a general way, without referencing any of the competition. Some of the brand name keywords may get declined, but probably not all of them.
7. Try to think of keywords that reflect different stages of the searcher’s buying cycle. Early in the buying cycle, they will be looking for more general information about your type of service or products. Later in the buying cycle, when they are much closer to making a decision and doing business, they will use more specific keywords, which might include particular brands and models, or even locations to make a purchase. Try to use keywords that cover the entire buying cycle. It may be worth bidding higher for the more specific keywords because your conversion rate for those keywords should be higher.
8. Spy on your competitors. There are a couple of online services, such as SpyFu and KeywordSpy, that allow you to see what keywords your competitors are bidding on in their paid search campaigns. This information can be very useful. But don’t just assume that your competitors are smarter than you are. You will still need to test to see which of their keywords are effective.
And remember that you are looking for groups of keywords. Unless your campaign is very small, it is unlikely you will want to run a 1:1 ratio of keywords to ads. It will be a very unruly number of ads to have to create and monitor. So you will be assigning ads to small groups of related keywords, and writing ad copy that applies to all of the keywords. So if you’re going to run ads for “gardening”, you might as well run them for “flower gardening”, “spring garden”, and “planting”. The major search engines have some nice dynamic features that make it pretty easy to customize an ad for multiple keywords.
Using the above strategies, you should be able to greatly expand the number of keywords in your paid search campaigns, and generate many new keyword ideas for natural search. I recommend that you first use your paid search campaign to generate data related to your keywords, and then optimize your site for those keywords that convert at the highest rate, unless the keywords are too competitive to target with SEO.