Posts Tagged ‘Search Engine Promotion Services’
The first step in the area of search engine marketing (SEM) is to understand the relevance & importance of keywords. Keywords are the starting blocks of a successful SEM campaign.
So lets dig into this section of SEM (or specifically SEO, search engine optimization) by defining keywords & keyphrases.
KEYWORDS and KEYPHARASES Definition : site words or phrases which/that are matched with the search words or phrases of target audience using search engines are known as keywords and key phrases.
Importance of KEYWORDS and KEYPHARASES : Keywords and Keypharases are used to promote and market a website by improving search engine rankings.
Where to use KEYWORDS and KEYPHARASES for Offpage Optimization : The Keywords and keypharases are used as the anchor text to link to the site. Search engines specially google attach lot of importance to the anchor text hence if there is a keyword in it, the site gets promoted for that keyword.
Once the sites keywords have been finalized it is now time to start using them to optimize the site. Once the title & meta tags of the site have been optimized its time to start with optimizing the content of the site with keywords.
KEYWORDS and KEYPHARASES usage in Body text :
Body text is a gist of web page which represents overall information of the web page in a precise way. We should use Keywords and Keyphrases in body text in standard and natural way as it is read by the targeted audience. This practice is also rewarded by search engines.
Body may consist of headings , pictures , tables, frames, forms and of text paragraphs. Therefore, we can include Keywords and Keyphrases within
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In case of tables , frames , forms we can include Keywords and Keyphrases in their respective headings.
Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.
Keywords Targeting Strategy for Keyword of Single word:
Keyword of Single word is useful to attract general audience and helps in getting high rank ,if the web site is new. Keywords Targeting Strategy for Keyword of Single word is that they should be more used in the root level pages or top level domain pages. This is because these pages are the ones that attract the general traffic & are generally the pages which do not specify specifics. Hence single word keywords based on themes can be targeted for on these pages.
Keywords Targeting Strategy for Keyword of Multiple words:
Keyword can be classified into three categories :
-Single word Keyword
-Multiple word Keyword
-Keywords based on Theme
Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection must be done using Keyword Research where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.
Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.
Keyword of Single word
Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.