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Posts Tagged ‘Keyword Placement’

If your business is located in Atlanta, an Atlanta atlanta search engine keyword placement focused on your local customers is something that should be high on your marketing to-do list. With well placed keyword phrases that are relevant to your customer base, you will not only get a lot more traffic to your website, the traffic you do get will be potential customers and not just random visitors.

You really need to focus your marketing specifically to the area in and around Atlanta, and search engine keyword placement is one of the most cost effectual ways to do that. Once it is properly set up and implemented, it can consistently deliver results without incurring a fantastic deal of ongoing expense.

When you advertise on the radio or television, or buy ads in the newspaper, you need to pay for the space every time the ad runs. In order to get more people to see your ad you will have to run the ad more often. With excellent search engine placement, you are paying a smaller fee to maintain your position on the search engines, and your ad is available any time day or night.

The key to success in this type of marketing program is determining the right keyword phrases to use. If you choose the incorrect words you may end up spending your time getting a excellent placement for a keyword that not many people are using. Or you could end up with a keyword that has you competing against millions of other sites for excellent search engine placement. While it is possible to rank well against a lot of competition, it typically will take considerably more time, and will cost you more money to see results.

Unless you have experience in researching and choosing good keyword phrases, you may be better off spending the money to hire an atlanta search engine optimization experts to help you. They know how to do the research so that the keywords you use will really bring customers to your website, and not just visitors. If you work with a local search engine optimization service, you have the extra bonus of working with someone that understands how to reach your customers in Atlanta. Every community is unique, and hiring someone that understands that uniqueness can really help you reach your target market.

Reaching your customers in Atlanta with search engine keyword placement is not only possible, it makes excellent business sense. If your customers cannot find your business on the internet, they may turn to your competitor. That is money lost, and that is terrible for business.

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All your hard work has paid off and your list of winning keywords is finally ready. This article covers all the possible places (on-page optimization) where you will need to place those keywords on the pages you want to optimize or nip up for better rankings in search engines.

There are many conflicting views on this one but logically I have always felt that you should focus one keyword per page only.

Imagine a highly focused page where the keyword is strategically placed in a well written and captivating title , in the beginning of the description tag, in the keyword tag, and other meta tags like H1, H2, link text, and in the body content (keyword weight, every 100 words place keyword appropriately into the content) of that page.

Now is that not better than confusing the search engines with a page that contains six to seven keywords with some keywords placed in the Meta tags and body content. No there are sites with multiple keywords on the homepage that are ranked high, but keep in mind off-page factors like link building that influence rankings as well.

In SEO, we learn that there are always exceptions to the rule (eventually the search engines will become better at removing pages that are not up to mark or using spam), but we are not discussing exceptions cases here but rather those who are serious about their online business.

It’s a healthy combination of on-page and off-page factors (link building) that will eventually determine your search rankings so it’s best to maintain best SEO practices with long term view.

Let’s get started to find relevant places to place your keyword to boost your rankings.

1. Use the keyword in the domain name if possible. Now that may not be possible for many who have unfilled domains that don’t contain the keyword. You can also set up sub-domains with the keywords. Having the keyword in your domain or sub-domain is a excellent strategy to have to ensure rankings of your keywords.

2. Use keyword in the page name. Eg if your page is About us, rather than having a page /aboutus.html you can make /keyword.html. Use hyphens (-) rather than underscores (_) while naming your pages.

3. Make sure your keyword phrase appears in the beginning of the title and description tag. There are times where placing the keyword somewhere in the middle of the description tag is better, or even placing keyword twice, so don’t hesitate and try some combinations. Make sure the title and description reads well and is captivating enough.

4. Use keywords in Meta tags like keyword, H1, H2 (heading tags) etc.

5. Use keyword in the Link text (internal and external links that describe the link to your website).

6. Use keywords in the body content. The first 25 words of your content should be keyword rich and then use the keyword phrase across the remaining content maintaining ideal keyword weight (As a commonly rule use the keyword once every 100 words).

7. Check to see where your competition is placing those keywords, in which Meta tags, at what position etc.

The key to success with rankings is to focus and fine-tune your pages so that the content of the page revolves around the keyword.

Note: Be careful not to overstuff your page with keywords as the search engines will mark pages that have keyword stuffing as spam. Be moderate!

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