When choosing keywords for your paid search engine marketing campaign, it’s important to give careful thought to the use of corporate / brand keywords, or keywords that support your company’s brand name. Some advertisers believe that bidding on their own brand terms is a waste of money. The reason being that the user has decided to convert with the brand he searched for and it would make more sense if he did it by clicking on the natural listings. Brand keywords almost always appear at the top of the natural listings, (but not always). So why waste valuable budget on paid search engine marketing around your brand keywords?

By not bidding on your brand, you are missing a whole lot of traffic & conversions: A brand keyword always outperforms non-brand and competitive keywords because the searcher is looking for the brand. Because the conversion rate is so high, branded terms delivered a much higher ROI than other terms, even competitive brand keywords also have good ROI, but they usually come at a higher price. Make sure you protect your brand by bidding on it because competitors will not miss out an opportunity to bid on your brand and steal your traffic. Bidding on brand keywords is your best line of defense against brand theft. Brand keywords will have very high click through rates (CTR); therefore, brand keywords will have lower average CPC, and will result in very low CPLs. Bidding on your brand keywords reduces the possibility of the more expensive generic ad appearing for brand + generic searches as a result of Google’s broad match algorithm. So if you not bidding on brand terms you will end up paying more as you ad will appear for generic terms. For example – users searching for Club Mahindra resorts will see ads triggered for resorts, which will be expensive. Brands clearly are powerful keywords, not only for the brand owner, but also for the channel. In addition, repeated clicks on the ads generated by the very same search terms were more likely to come from brand keywords. This happens because after a bit of searching around, viewers are more likely to return to make their purchase by using a brand keyword. For this reason, it’s crucial that you’re bidding on your brand name and all its variants. Always check for competitive advertisers on your brand terms. And make sure to bid on those competitive brand keywords. To conclude, it’s crucial to have a wide variety of strong, relevant brand keywords in your paid search engine marketing account live at all times. http://blogs.position2.com/bidding-on-brand-keywords

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SEO & Competition Analysis – Part Two

Once you have optimized the onsite factors from part one of this
series it’s time to launch into the external factors. External
SEO factors generally refer to the internal links to your, and
your competitor’s, website.

Analyzing the links to your competitors is not a simple matter
of running a link:www.competitorsdomain.com on Google and
rushing off and duplicating what you find there. First of all,
Google does not display all of the links they find to a site and
thus, this count will leave you with about 5 or 6 percent of the
real links to your main competitors. Yahoo! is much better at
displaying all the links to a site however even this has it’s
shortcomings in the analysis process. Secondly, the number of
links is only a fraction of what’s important in their
development.

To fully grasp how your competitors are ranking highly for your
targeted phrases you will want to know a number of things about
the links to their site including:

How many links
do they have? How many of these links come from the
same sites? Are these sites relevant? What is
the PageRank distribution of the links? Are these links
image or text links and if text, What anchor text is
used to link to your competitor’s site?

Why Are These Factors Important?

These factors are important as they define the value of the
link. The number of links is perhaps the least important of
these factors. A site can have 10,000 incoming links and if they
are all from a single unrelated site with a low PageRank then
the value of these links is negligible.

Knowing how many of the links to your competitor’s site come
from the same site or sites will let you know where they have
bought advertising and also help isolate weakness in their link
counts. Multiple links from the same website are not given the
same value as multiple links from different websites. If your
competitors have thousands of incoming links that come from 5
different websites you have far less work to do that if they
even had a couple hundred, all from different sites.

The relevancy of the incoming links is extremely important and
gaining importance every update. Unfortunately this is also the
hardest factor to gauge as, “what constitutes relevancy?” and,
“how exactly do I find out if my competitors links are relevant
without visiting every one of their links?” can be problematic
questions.

Gauging relevancy can generally be done with a simple thought:
if I am on a site and the link makes sense to be there (for
example, a web design company linking to a web hosting company)
then it can be considered relevant. Basically, if there are
people who will actually click the link then it is relevant.
Finding out if your competitor’s links are relevant without
visiting every one of their link partners is a different hurdle
to jump.

Rather than visiting each-and-every link it is easier view only
the most important ones; that would be the ones from high
PageRank pages. But how does one do that?

As with the use of a KDA tool in part one, we use the external
analysis features of Total Optimizer Pro to tear apart the external factors our
main competitors are using to hold top ten positions. While in
part one I was able to note that there are other tools out there
that break down keyword density elements, I am not able to do
the same with offsite optimization factors. Total Optimizer Pro
is the only tool we use that allows for such detailed analysis
of external SEO factors when dealing with competition
analysis.

The first step is to isolate which domains the links are coming
from. The more links coming from a few domains the better as
this indicates that the competition is lower than a pure
link-count would indicate. Moving on from there we look to the
PageRank breakdown of the links. The higher the numbers of high
PageRank links the more difficult the competition is however,
once you have isolated which domains the links are coming from
it is often simply a matter of visiting the site and
establishing the same links to yours either through exchanges,
directory listings, or other tactics.

While you are on the sites, assess whether the content is
relevant. You will undoubtedly not want to visit each and every
page that links to your competitors however if you visit all the
top sites (i.e. PageRank 3 or higher) you will get a very solid
idea of the relevancy value of the links. Once we know the value
in regards to relevancy of the content we now need to know what
they’re doing in regards to transferring that relevancy along in
the form of their links.

Using a tool such as Total Optimizer Pro it is simple to
determine exactly what types of links are pointing to your
competitors, however it is possible, though much more
time-consuming, to do it manually (i.e. you will have to visit
every page).

An important factor in SEO and the building of relevancy to your
site comes in the form of anchor text. The verbiage used to link
to your site, or the alt text in the event the link is an image
link, can play an important role. To illustrate this with a
great example; searches on Google for “msn” results in the page
www.submit-it.com in position seven. If you view the cache,
rather than receiving the highlighted use of the term “msn” (as
noted in Part One of this series) you receive the note that, ”
These terms only appear in links pointing to this page:
msn“. The relevancy of the anchor txt in this
case is so strong that this page outranks many with “msn”
optimized for using onsite factors.

What Do We Know?

So what do we now know about our competition? We now know where
their links are coming from, the PageRank of those links, the
relevancy of the top links, the anchor text and/or alt tags used
to link to your competitors’ sites, and how many of those are
multiple links from the same site. Basically, combined with the
information that was attained in part one of this series in
regards to the onsite factors we effectively have a blueprint
for what is required to hold a top positions for a specific
phrase.

Where Do We Go From Here?

So now you have a blueprint, but what do you do with it? The
onsite factors covered in part one need to be duplicated. The
offsite factors (i.e. incoming links) need to be duplicated
however what you also must keep in mind is that you are working
to beat someone out. They in turn will work to take back their
position, and there may be others working to do that same that
just haven’t shown up yet.

Here we follow the 10%-more rule. In regards to onsite factors,
all you can do is work with the average keyword densities and
make sure your content is well written while maximizing the
usage of keyword density and special text to give you the
biggest boost possible. After that the 10% rule comes into
effect. Once you know exactly what your main competitors have
done in regards to their incoming links, do that but add 10%
either in numbers or in value and relevancy.

While this entire process can be very time consuming, the goal
here is not to save time, it is to maximize the effectiveness of
the SEO performed on your site. Spending a fraction of the time
to produce little or no results is never as desirable as
insuring you’re doing it right from the beginning and then
taking the time to do what’s needed, thus increasing your odds
of success greatly.

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By regularly supplying the media with well written articles, you build a never-ending supply of links and traffic to your own websites.

How?… Well, the secret is in the bio. Each article you submit for publication has your own “authors bio” that gives full attribution and links to your site. This is the payment you receive for having supplied the articles… it is a payment which gives you long-term dividends!

Not only will your article be presented to many thousands of subscribers initially… but those same articles (with your bio and links) will be archived on the publications websites. Those archived articles become fodder for search engines which not only provide on-going traffic to the publishing site… but to YOU as well. It is truly a Win/Win proposition.

NOT A WRITER?… NO PROBLEM…

There are countless freelance writers who will “ghost write” articles for you and… giving you the copyrights. I know of many well-known names in the industry who have articles plastered all over the internet…and they have never written a word themselves. I know this because I have written some of their articles.

If you need such services try elance or do a Google search for “ghost writing” or “freelance writers”. There are many highly educated, english speaking, foreign-based professionals who will write articles for very nominal fees.

OK… YOU HAVE AN ARTICLE… NOW WHAT?

Having a good article is only the first part of the equatiion… now you need to get the articles distributed to those editors and publications who will welcome your contribution… and publish your work.

There are three primary means of promoting your articles:

* Article Directories
* Article Announcment Lists
* Your Internal List
* Paid Distributiion Services & Software

Here is a breakdown of each… and a list of resources to get you started…

ARTICLE DIRECTORIES…

Article directories are websites which categorize and archive your articles… and promote them to editors and publishers. Most are free… but some are fee based. They all provide a submission system for you to provide your articles to them. In addition, most have their own internal list of editors and publishers that they announce your new article to.

TIP: The simple act of listing your articles in the directory archives will provide you instant incoming links to your website which could increase your site traffic and page ranks.

Here is a partial list of article directories. (Please note that companies go out of business occasionally and you may run into a link which no longer works.)

* http://www.allmerchants.com/
* http://www.allnetarticles.com/
* http://amazines.com/
* http://www.articlecity.com/article_submission.shtml
* http://articleresponder.com/index.php
* http://www.articlesubmissions.com/index.php
* http://www.boconline.com/
* http://www.businesstoolchest.com/
* http://www.certificate.net/wwio/index.shtml
* http://www.connectionteam.com
* http://www.dime-co.com/
* http://www.ebooksnbytes.com
* http://www.echievements.com/
* http://ezineadhelper.com/cgi-bin/articles/articles.cgi
* http://www.ezinearticles.com
* http://www.goarticles.com
* http://www.internetbasedmoms.com/bb/index.php
* http://linksnoop.com/
* http://www.mailbiz.com/mailbiz/magcat/
* http://www.SimpleSteps2success.biz
* http://thewhir.com/find/articlecentral/
* http://webmarketingspecialists.com/articlesubmit.htm
* http://www.webmomz.com/users/login.shtml
* http://www.zongoo.com/index.php

Look at this website, there are thousands of Articles on almost all subjects, plus more links for your help.
http://www.toparticlereviews.com

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THIS HAS GONE TOO FAR…

Imagine you’re at a social event & someone asks you politely what you do for a living. For those of us who spend our time developing websites & marketing them, this is seemingly the LIT FUSE in the powder keg….After they hear your answer, you see their eyes light up & they want to know how to increase THEIR traffic..(It seems that EVERYONE has a website these days…)

The result is always the same: you find yourself suggesting a few tips & when you mention Pay Per Click, you always hear back: “I tried Pay Per Click & I lost my money..!”

Anyone who’s been driving traffic from search engines for more than a few years knows EXACTLY what I’m talking about…As soon as you tell someone that you work online, they automatically make you kind of a “representative” of the online marketing world.

And you WILL hear stories about how people lost their money on PPC…repeatedly.

Mostly, these people merely suffer from an “information deficit.” And it’s this information deficit that keeps their campaigns from turning a profit…

So, if you are like me, you eventually start thinking: “This is too much. I need some sort of PPC ‘tip sheet’ to help them.”

The Same Old Story

However, once you start thinking it through, you realize something. Your realize that web marketing (& PPC alone) is a MASSIVE topic. And there are THOUSANDS of issues related to driving traffic…

Trying to develop a “one size fits all” tip sheet is kind of like a doctor preparing a ‘health tips’ newsletter…While it would generally be helpful, many situations require custom advice….

Similarly, different websites serve different purposes for different targets…and when you add in competition & the occasional overlap of keyword phrases & markets, the layers of combinations, problems, & solutions gets very large, very quickly…(And to boot, depending on who you ask, some PPC markets are extremely difficult to profit from. But, luckily those markets are few & far between.)

However, everyone who is advertising a site through Pay Per Click needs basically the same thing: They want to quit losing money on PPC & start generating traffic at a price that is profitable….

How hard can that be…right?

Well, it IS hard…Especially if you don’t understand the basic mechanics of PPC marketing to begin with. (This is the “information deficit” mentioned earlier).

The Real Secret To PPC

So, what can you do to help these people?

You need them to realize something. They need to realize that a LOT of hard work has already been done for them. They need to tap into some of that data to cure the “information deficit” mentioned above.

This is because every time they launch a PPC campaign, sadly they are trying to blaze a trail that’s probably been blazed before…The top 3 search engines sell BILLIONS of dollars worth of pay per click traffic every MONTH. And someone has surely already tried whatever it is that they are trying to do now…No matter what you are selling through pay per click (or through any other means), someone has already tried to sell (or is currently selling) something similar. And someone out there has lost money trying to get their campaigns to turn a profit.

…If only you could get access to your competitors data, that would be ideal, right..?

Well, you can…The secret is to profit from your competitors’ hard work. To kind of “peak behind the curtains” & figure out what ads work for your market & which keyword phrases are the profitable ones. This is much easier than having to constantly test, lose, & test again…each time losing HUNDREDS or even THOUSANDS of dollars in the process…

There are a MILLION ways to tap into your competitors’ research. And each has its advantages & disadvantages. But, the good news is that from just doing a little extra work, you can shoot WAY ahead of the competition…

Here are a few methods to experiment:

1. Enter your competitors’ URLs into a new browser window (Avoid clicking on their ads, that isn’t polite). Visit their sites & Press “Control U.” Look through their meta tags & note any unique looking keyword phrases you see.

2. Examine your log files…3rd party services & tracking software exist to help discover where your visitors go AFTER they leave your site. Try repeating step #1 on those sites…

3. Track your competitors’ PPC words using a 3rd party service. Look for popular terms that have continual bidders. This is by far the easiest way to stop focusing on unprofitable http://keywords…phrases getting lots of repeat bidders are gold…

For even more sneaky ways, try brainstorming just a little bit. Try combining these tactics. But, do it…don’t just blindly bid on terms…put in a few hours of research & you’re campaigns will be profitable before you know it…

Now, get going & stop losing money on PPC…A world of profitable traffic awaits!

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To arrive at the set of keywords that:

Describe business correctly (are relevant)
Attract traffic (are popular & are searched for)
Have less competition (are relatively un-optimized for )

Steps

Step I:
Lets start by saying that the for the keyword finalization of a web site the first step is to device the theme of the web site. The keywords then should be generated which are in sync with the themeing structure of the site. The home pages & the other higher level pages should target more general(main theme)keywords. The deeper pages (embedded in subdirectories or sub domains) should target more specific & qualified keywords.

Once the sites themes & sub-themes are done, lets start by looking for the keywords

StepII:

The finalization of the keywords for any given site can be done in the following way:

Generation of the seed keywords for the site (theme keywords).

Expansion of the seed keywords into key-phrases by adding qualifiers (sub theme keywords)

Generating a larger set of keywords by word play on the key-phrases generated in step II.(sub theme targeting)

Lets take them one by one:

SEED Keywords/Primary keywords:

The seed keywords can be generated by either of the ways mentioned below:

The client provides the terms he feels are relevant to his business.

The SEO firm generates the seed words by understanding the business domain & the business model of the client.

Some outside domain consultant provides them.

Another way of generating seed keywords is to look for the meta tags of the competition web sites.

WARNING: do not place any unnecessary emphasis on these tags. Use them just to generate you seed keywords list.

If one has certain set of keywords then tools like WT & Overture can also be used to arrive at the other relevant seed keywords.

Typically seed keywords are single word.
A good number of seed Keywords is between 10-12.

SUB theme Keywords (add Qualifiers)

Now to these seed keywords add qualifiers.

These qualifiers can be anything location/sub-product/color/part no/activity/singular etc.

By utilizing these qualifiers one can expand the list of the seed keywords.
Say a good number would be anywhere between 20-30.

Typicaly a sub theme key phrase could be of 2-3 -4 word length.

One recent study suggests that

The typical searcher often uses longer queries. Many contain more than three words. Within three different search engines, keyword distribution data tells a compelling story:

Words in Query LookSmart (%) Ask.com (%) Teoma (%)
1 27.00 12.76 38.04
2 33.00 22.46 29.59
3 23.00 19.34 18.13
4 10.00 11.89 8.00
5 7.00* 7.86 3.51
6 – 6.19 1.39
7 – 5.47 0.63

LookSmart does not report beyond 5 search terms, instead grouping five or more terms into one category.

Approximately 40 percent of queries in LookSmart have three or more words. About 32 percent in Teoma have three or more. Ask Jeeves has an even higher skew, nearly 62 percent, because of its natural language focus. Within FAST, the database that powers Lycos and others, the average is 2.5 terms. That suggests a similar frequency distribution to LookSmart and Teoma.

Hence we can keep the average length of sub theme keywords at around 3.

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In various critical situations Oracle DBA has to decide to kill existing session or kill the background process of Oracle 11g database. At this moment remote Oracle DBA should need to terminate session/process called as murder of session of any instance.   From Oracle 11g database there is new feature introduced to kill session from sqlplus. Alter system disconnect session command is introduced in Oracle 11g database with some extra new scope.  

New feature in Oracle 11g database to kill session:  

Using SQL*Plus (alter system with disconnect session command): Now we can kill session after finishing existing transaction to be finished. Means in previous release there was no scope to finish on going transaction. Instead of “alter system kill session” here we can use “alter system disconnect session”. Using syntax “POST_TRANSACTION” we can kill session for active transaction has to be completed first and after that it will be automatically killed. Example of same syntax is given below.

SQL> alter system disconnect session ‘9,171′ post_transaction;

System altered.

  Session can be kill without finishing active transaction using “IMMEDIATE” syntax with “alter system disconnect session” command. This command kills and terminate existing session immediately and roll back if any active transaction. This syntax is same as previous command “alter system kill session” with immediate syntax as given following example.

SQL> alter system disconnect session ‘9,171′ immediate;

System altered.

  But when we are executing command “alter system disconnect session” without above both clauses (means POST_TRANSACTION & IMMEDIATE), error is being generated called ORA- 02000: missing POST_TRANSACTION or IMMEDIATE keyword.

SQL>alter system disconnect session ‘9,171′;

ORA- 02000: missing POST_TRANSACTION or IMMEDIATE

  Means we can’t execute “alter system disconnect session” without specific keywords like post_transaction or immediate. In contrast we can execute “alter system kill session” syntax without any specific more syntax like immediate in prior release of Oracle 11g database.   Actually this feature “alter system disconnect session” was introduced in Oracle 10g. In Oracle 10g database this feature and syntax was as new feature of Oracle 10g database.

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